?
The Branch Action is designed for "tagging" builds (Subversion and CVS), and actually, it's been renamed in 3.2 and will only be displayed if you have one of those providers.
You're definitely on the right track for labeling each build, but merging... it's not really something you can do on an automated basis because of conflicts.
That said, if you do want to merge, you can simply call tf.exe merge.